This signals a (legal) conceptual expansion of the meaning of “copy” in copyright that does not seem to fit with how the phenomenon is conceptualised by the younger generation of media consumers. These calculated hypothetical figures are huge-EUR 53 billion-and grow click by click which, on its face, questions some of the key assumptions in the copy-by-copy valuation that are sprung from analogue conceptions of reality, and transferred into a digital context. But how do you calculate damages of file sharing? For example, what is the value of a copy? The article uses a model for valuating files in monetary numbers, suggested by the American plaintiffs and sanctioned by the District Court in the case against the BitTorrent site TPB, in order to calculate the total value of an entire, and in this anonymous other, BitTorrent site. The convicted men were jointly liable for the damages of roughly EUR 3.5 million. When four men behind TPB were convicted in the District Court of Stockholm, Sweden, on 17 April 2009, to many, it marked a victory over online piracy for the American and Swedish media corporations. For this purpose, the legally accepted model for valuing media files in the case against The Pirate Bay (TPB) is used in the analysis. The article uses conceptual metaphor theory to analyse how the concept of “copy” in copyright law is expanding in a digital society to cover more phenomena than originally intended. As it turns out, culture was eager to find meaning in the burgeoning technological revolution, naming Jobs as its prophet and Apple the deliverer of his message. In so doing, Robinson resurrects Jobs’ uncanny ability to integrate philosophical and religious thought with technological genius, laying the groundwork for Apple’s ubiquity today. Appletopia navigates decades of marketing strategy and divines the clever and creative ways that Apple conveyed its purpose to the world: Apple products were to be known for their fantastically simple design and astonishing ease of use. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs’ design methodology. Robinson portrays how the confluence of Jobs’ religious, philosophical, and technological thought was embodied in Apple’s most memorable advertising campaigns. Robinson reconstructs Steve Jobs’ imagination for digital innovation in transcendent terms. In Appletopia, media and culture critic Brett T.
As a result, even by today’s standards few inventions approach the worldwide religious devotion that tech users have lavished upon the products “Designed by Apple in California” and its late founder. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. Long before others understood the potential of the personal computer, he saw its power. He watched as technology tightened its grip on the American psyche.
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